Challenge

As Radius introduced powerful AI tools to a real estate industry that has historically been slow to adopt new technology, the challenge was to make these innovations feel approachable and valuable. The messaging needed to resonate with our ideal customer profile of team leaders and broker owners, showing them that AI could simplify their workflows and strengthen their businesses.

Solution

By gaining a deep understanding of our audience’s pain points and priorities, I created marketing materials that positioned Radius, and our AI assistant Mel, as a trusted ally rather than a disruptive force. Through clear visuals, straightforward copy, and thoughtfully designed campaigns including web pages, email sequences, and social assets, we demonstrated how AI could streamline operations, empower teams, and drive measurable growth. Each touchpoint reinforced the message that Radius is a forward-thinking partner helping real estate leaders succeed in a rapidly evolving market.